Supra Cables

Supra Cables has been around since 1976 and we see ourselves as a pioneer in cables.

The fundamental difference between us and our high-end competitors is that we operate in a price segment where some believe there simply can't be enough sound quality. We in Sweden grew up with the innate attitude that if you're going to offer something and charge money for it, you better make sure it's worth it—at Supra Cables, we call that no-nonsense!

Following our dramatic launch, we've launched numerous products based on the no-nonsense concept, most of which have received awards like "Best in Test," "Best Buy," "Priceworthy," and so on. How can we be so affordable? Well, first of all, we design and manufacture all our cables ourselves. We use the highest material standards, which are noticeable in the sound, but nothing more.

We're electrical engineers working with renowned Swedish universities, and we have in-depth knowledge of the physical construction of a cable to avoid adverse sound behavior. Take a look at our cables and you'll understand – there's no mysterious box or battery in any of our products. We don't have to compensate for anything; it's sonically safe from the start. And, we hear music, not sound!